NJ's Grocery began supplying goods to the community of Provemont, Michigan (today Lake Leelanau) in 1912 as Plamondon & Belanger Dry Goods. Noah J. Plamondon started the business later to be owned and operated by sons Donald and Noah F. (Skeex) Plamondon. In 1918 the business was moved to its present location and has been in operation at this location since.